JOHN VARVATOS / PAUL WELLER / MILES KANE

It's no secret that John Varvatos loves having rock stars wear and promote his clothes (in the past he's used eclectic icons Green Day, Lenny Cravitz, Dave Matthews, ZZ Top, and more in his campaigns), but rarely has he come up with a video spot as cool as this one. Watch punk legend Paul Weller, and indie rocker Miles Kane in the Fall 2012 campaign for John Varvatos, and come see the latest arrivals at Butch Blum from our favorite rockstar designer!