Blumarine has long enjoyed a creative association with the city of Carpi - Anna Molinari and her husband Gianpaolo Tarabini started her brand there in 1977. (The city of Carpi is located 400 miles north of the island of Capri, which is an entirely different location).

The city has recently honored their famous resident with a permanent exhibition at the Museum of the City of Carpi - featuring pieces curated by Molinari herself, as well as historic Blumarine ads and magazine covers, featuring such luminaries as Naomi Campbell, Carla Bruni, Cindy Crawford, Monica Bellucci, and more.  The collaboration between the designer and the museum started in 2012, when Molinari donated funds to restore areas damaged by earthquakes.

The exhibition presents a unique opportunity to see, touch, even smell pieces from the collection - several garments are set apart for visitor interaction. Presentations of the house's fragrances, and the history behind them are also included.

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