10. Ignore the size on the label - Buy the size that fits! Remember that size and stature are often associated with leadership and power. Be proud of who you are!
9. Ignore the old taboos - Yes, you can wear bold-colored sport coats and horizontal stripes. (Just wear them with confidence). Must your belt match your shoes, your socks match your pants? It's always appropriate, but no longer mandatory - wear colors you love and feel good in.
8. Have fun with accessories - Fashionable eyewear, pocket squares, a great leather bag, contrasting shoelaces - details make a difference.
7. Flat front pants - Flat front pants are typically more flattering than pleats. (Sidenote - if you only wear pleated pants because off-the-rack pants feel tight in your thighs or seat, we can solve this - Made-to-Measure ensures you have just enough fabric to be comfortable without looking baggy).
6. Get the right belt - Don't wear a dark leather dress belt with light colored khakis - try a fun color or a coordinating lighter shade. (A dark belt can draw a thick line across your widest point - not a flattering look!)
5. Color Coordinated - A flattering look: a knit vest or v-neck in the same color as your pants. (Try a subtly lighter shade...this looks excellent layered under a jacket).
4. Custom clothing- There's nothing better than Made-To-Measure dress suits, trousers, and shirts: treat yourself! (You'll be surprised...it's not a big up charge from off-the-rack but you'll love the fit).
3. Buy quality - In fashion, as in life, you usually get what you pay for. Buy quality clothes.
2. Tailoring is so important - Find a great tailor! (Our tailor Kim is generally regarded as the best in the city).
1. Don't try and lose weight before shopping - Never try and postpone buying new clothes because you plan to lose weight. If you look great NOW, you'll be more likely to accomplish ALL of your goals - weight loss included.
SAVE THE DATE
We're pleased and excited to introduce a new collection of tech accessories called "Hex." These bags are weather-resistant canvas and leather, with specially designed partitions for laptops, tablets, and phones - keeping your tech safe, dry and stylish. 
Patrick Assaraf is a luxury importer/exporter based in Canada with over 25 years of experience in the industry, including liasons with Mondo Di Marco, Ted Baker, Earnest Sewn, Iceberg, and lots of private label programs for better department stores.
John Varvatos - the name conjures images of cooler-than-cool rockstars, exposed brick, hip leather jackets...so why Madison Ave?
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