WHY YOU NEED THIS PURPLE SWEATER

Cashmere zip-mock - Raffi - $395

5 reasons you need this plum cashmere sweater:

• All successful leading men wear t-necks at some point...but the zip keeps you from being claustrophobic.
• Plum is the color of royalty...you will notice the deference paid to you on days you wear it.
• Did we mention it is cashmere?
• It's so Ralph Lauren Purple - without the price tag.
• Oh yes, plum is worn by priests too....

Just in case - after all that - purple still isn't your thing, you can pick up one of these fabulous Raffi sweaters in black, artichoke, and cloud grey as well. 

5 REASONS FOR A NEW SCARF THIS HOLIDAY

Aaaorted scarves by Raffi and Roda - $195-450 each

1. Scarves are the easiest way to show you have any level, no matter how low, of style.

2. Scarves make no statement about what size you think someone is...

3. Scarves are a feel good accessory for a blue Monday.

4. Scarves, especially cashmere, can save you from going into shock, should you fall and break your arm  (trust us - we have recent firsthand experience on this one!).

5. Scarves rarely need any upkeep - they're the non maintenance fashion essential.

NEW ARRIVALS - RAFFI

Raffi Linea Uomo - $295

This sweater has just enough detail to make it irresistible without overwhelming - the front is adorned with a cable-inspired raised stitch, done in a beautiful variegated navy and grey yarn in a cotton/wool blend. At $295, it's a lot of sweater at a very nice price.