DESIGNER BIO - GIANETTO PORTOFINO

"Denim wash" shirt - $295

Gianetto Portofino is new to our mix for Spring 2013 - a line of hand-finished, small-production shirts made by the same family in Andria, Portofino since 1979.

The line is a family company, started by the mother and father, who still manage the company along with their son and daughter. The father oversees all the business activity, the mother runs the cutting and sewing room, the son creates the collection and is in charge of sales and marketing and the daughter manages administration. In their small factory, there are 8 sewers and 2 cutters for a total of 15 employees.

One of the hallmarks of Gianetto's brand is their "Entirely Made In Italy" concept, which takes Italian fabric and hardware (buttons, snap closures, etc) and creates a fit-intensive product, which is then garment-dyed in a variety of beautiful colors.  In addition to their line of shirts at the retail level, they also produce shirts in a "Bespoke" manner, letting a client take existing styles and modifying the fit, collar style, buttons, plackets, pockets, and washes.

Check out this beautiful collection of shirts in store now, including the beautiful "Denim-wash" patterned shirts styled after traditional chambray, but with tiny figures in the fabric and a soft garment wash.